Alfenas Hosts ACIA Experience & Varejo+ Event on July 9th
The Alfenas Commercial and Industrial Association (ACIA), in partnership with Sebrae, is hosting the ACIA Experience & Varejo+ event on Thursday, July 9th, 2026, at the Alfenas Tênis Clube. The event, running from 12 PM to 10 PM, aims to bring national-level business programming to the South of Minas region, focusing on innovation, technology, retail, taxation, and management for local entrepreneurs, managers, and business owners. The day's agenda includes a panel on the future of retail taxation, featuring Filemon Augusto Assunção de Oliveira and moderated by Valmir Rodrigues da Silva, president of Federaminas. Following this, a panel titled "The Future of Retail" will explore technology, design, and strategy, with insights from Barbara Franco of TOTVS Linx and Luan Alves, a Canva specialist, moderated by ACIA president João Petenucci Neto. Marcelo Resende, a Google specialist, will discuss how AI can boost retail sales and efficiency, while Henrique Romão from TikTok will present TikTok Shop as an expansion channel for local businesses. The event concludes with a session by Camila Farani, an impact investor and president of G2 Capital, focusing on innovation as a growth driver. Throughout the day, attendees can participate in practical workshops on Canva design, mobile photography, and AI for small businesses, conducted by Canva and Sebrae. Sponsor booths will be open for visits, with prize drawings at the end. The event underscores the readiness of interior Minas entrepreneurs to innovate and compete, positioning the South of Minas as a region with ambitious business leaders.
The ACIA Experience & Varejo+ event highlights a strategic effort to democratize access to advanced business knowledge and technological tools for regional entrepreneurs. By bringing national-level speakers and platforms like Google, TikTok, and TOTVS to Alfenas, the event addresses a critical gap in resource availability for businesses outside major urban centers. The focus on AI, digital transformation, and evolving retail channels reflects the accelerating pace of technological change, suggesting that businesses in the South of Minas must adapt to remain competitive. The inclusion of practical workshops and networking opportunities indicates a recognition that knowledge transfer needs to be actionable and community-driven. This initiative can foster local economic resilience by equipping businesses with the insights and skills necessary to navigate future market dynamics, particularly in the context of an increasingly digital and AI-integrated global economy.
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