Ant Group's Global Account Service Adopted by Over Half of China's Mid-to-Large Game Firms
During the 2026 ChinaJoy event, Ant International announced that its global account service has been adopted by more than half of China's mid-to-large sized game manufacturers. Prominent industry leaders such as Kuro Games, Perfect World, and NetEase are among the clients utilizing this service. Additionally, numerous AI application companies, short drama platforms, and small to medium-sized game development studios have also integrated the service. According to data from Ant International, the transaction volume for Chinese digital entertainment merchants expanding overseas experienced rapid growth in the first half of 2026.
The widespread adoption of Ant International's global account service by a significant majority of Chinese game developers highlights a strategic shift in the digital entertainment export market. This trend indicates a growing reliance on integrated financial and account management solutions to streamline cross-border transactions and user acquisition for Chinese companies venturing into international markets. The rapid growth in transaction volume for these overseas merchants suggests that such services are becoming critical infrastructure for scaling digital businesses globally. As AI applications and new content formats like short dramas also leverage this service, it points to a broader trend of platform consolidation and the increasing importance of robust payment and account systems in facilitating diverse digital economy growth.
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