Antwerp's Kempen Region Outperforms Flanders in Tourism Growth
The Kempen region in Antwerp experienced significantly better tourism performance in 2025 compared to other Flemish tourist areas, according to research by the Province of Antwerp. Both the number of tourists and overnight stays saw a growth rate double that of the Flemish average. Camping tourism is on the rise, and there's a notable shift from Bed & Breakfasts to more holiday homes. The region is also attracting an increasing number of visitors from the Netherlands, Britain, and Germany each year, drawn to its natural landscapes like the 'purperen hei' (purple heath).
The tourism surge in Antwerp's Kempen region, outpacing the Flemish average, highlights a potential shift in traveler preferences towards nature-based and self-catering accommodations. This trend suggests a growing demand for authentic, less crowded experiences, possibly influenced by evolving travel patterns and a desire for greater flexibility. The increasing international visitor numbers indicate the region's growing appeal beyond its domestic market. Future tourism strategies might benefit from further investment in sustainable infrastructure and diverse accommodation options to capitalize on this momentum and ensure long-term growth.
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