Barriga Verde Celebrates 40 Years with Special In-Store Event and Discounts
Barriga Verde is holding a special event at its Matriz Store in Rio Branco this Saturday, July 25th, as part of its "40 Anos Premiado" campaign. This event precedes the company's 40th anniversary on July 30th. Customers attending the Matriz Store will enjoy a special breakfast, gifts from partner brands, and a raffle for a television and a bicycle. Throughout the anniversary period, Barriga Verde is offering a 25% cash discount on all store items, including flooring, porcelain tiles, coatings, paints, sanitary ware, fixtures, lighting, and tools. These discounts are not cumulative with other promotions, and items already on sale will retain their most advantageous price for the customer. To participate in the "40 Anos Premiado" campaign, customers receive a raffle coupon for every R$100 spent. These coupons enter them into drawings for televisions, bicycles, and the grand prize: a new Fan 160 motorcycle. Coupons can be deposited in store urns until December 17, 2026, with the same coupon valid for the motorcycle draw on December 19, 2026. The celebration continues the week of the anniversary, concluding on Saturday, August 1st, with events at the Bosque Store and in Porto Velho, featuring another breakfast, partner gifts, and further prize drawings. The promotion is authorized by SPA/ME under certificate number 06.050857/2026.
This promotional event leverages a significant anniversary to drive sales and customer engagement. By offering substantial cash discounts and multiple prize drawings, Barriga Verde aims to incentivize immediate purchases and foster customer loyalty. The extended coupon validity for the grand prize motorcycle draw, spanning over two years, suggests a strategy to maintain customer interest and encourage repeat business beyond the immediate promotional period. Such multi-layered incentives are common in retail to capture market share and build brand visibility, particularly within competitive sectors like home improvement and construction materials.
AI-generated to prompt reflection — not editorial opinion, not advice, not a statement of fact. How this works.