Campos do Jordão Winter Season: Hotel Stays Average R$1,140, Per-Kilo Meals R$91
Travelers heading to Campos do Jordão for the winter season can expect average hotel daily rates of R$1,139.80 and self-service per-kilo meals priced at R$90.90, according to a survey by Procon-SP. The research indicates that most prices have decreased compared to 2025. Hotel daily rates saw the most significant drop, falling by 27.56% from R$1,573.40 to R$1,139.80. The average price for per-kilo self-service meals decreased slightly by 0.42%, from R$91.28 to R$90.90. Fixed-price self-service meals also became cheaper, dropping 8.17% from R$56.54 to R$51.92. Additionally, the executive chicken dish experienced a 13.36% reduction, moving from R$47.74 to R$41.36, marking the largest decrease in this category among surveyed cities. However, guesthouses were the sole exception, with average daily rates for couples increasing by 5.75%, from R$730.80 in 2025 to R$772.80 this year. Procon-SP conducted its research in June, collecting data online for accommodations and in person for restaurants. The survey covered 42 restaurants and 29 lodging establishments across Campos do Jordão, São Roque, and Serra Negra, with Campos do Jordão being one of three cities selected due to its proximity to São Paulo.
The Procon-SP survey highlights price fluctuations in popular tourist destinations, revealing a general decrease in accommodation and dining costs for the winter season in Campos do Jordão, with the exception of guesthouses. This data provides insight into market dynamics and consumer price sensitivity in the hospitality sector. The significant drop in hotel rates suggests potential strategies by establishments to attract visitors or respond to competitive pressures, while the modest increase in guesthouse prices may reflect differing operational costs or market positioning. Understanding these trends is crucial for both consumers planning travel and businesses adapting to evolving economic conditions, particularly as pricing strategies will continue to be influenced by factors such as inflation, demand, and the broader economic outlook over the next decade.
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