Capital Moto Week Achieves 'Zero Waste' Certification Amid Sustainability Efforts

The Capital Moto Week festival in Brasília, Latin America's largest motorcycle event, has successfully operated under a 'Zero Waste' policy for five years, aiming to minimize environmental impact and create jobs through culture. In the most recent cycle, 91.9% of waste destined for landfills was either recycled or composted. This extensive operation involves approximately 250 employees from recycling cooperatives and begins well before the event's commencement. The festival's CEO, Juliana Jacinto, emphasizes the integration of waste pickers into the project's strategy and execution, highlighting their role in qualified sorting, material traceability, and generating employment and income. The sustainability focus extends beyond the event's 10-day duration, with significant efforts in raising awareness among staff, partner brands, and attendees. The organization views waste not as refuse but as a resource, producing compost, raw materials for recycling, and income for cooperatives, while substantially reducing landfill contributions. Attendees like Sheila Silva and Paulo Alexandre shared positive experiences, noting the ease of proper waste disposal and the educational aspect of the sustainability initiatives. The event aims to foster environmental education, with participants often adopting these habits at home. Visitors are provided with facilities that encourage correct disposal, use of reusable cups, and practical understanding of the circular economy. The 'Zero Waste' coordination, led by Kadmo Cortês, involves meticulous planning of personnel and waste generation, with a focus on separating materials at the source. Initiatives include reverse logistics for tires and biomass energy generation from wood. The festival also strives for carbon positivity, offsetting its environmental footprint through tree planting and social projects, encompassing environmental, social, and governance aspects. This year's event is projected to generate around 17,000 direct and indirect jobs, with an estimated one million visitors expected.