Chinese influencer agency sells courses after live-streaming ban
Three Sheep Network, a social media agency based in China's Anhui province, has resurfaced after a two-year business suspension. The company was previously penalized for selling counterfeit Hong Kong brand mooncakes. Now, the agency is focusing on selling live-streaming courses. Among its prominent influencers are twin brothers Zhang Qingyan and Zhang Kaiyang. Zhang Qingyan, widely known as Crazy Younger Brother Yang, commands a significant following of 95 million users on social media. This number represents a decrease from his previous follower count, which exceeded 100 million before the suspension of the network's operations. The agency's shift to educational content comes in the wake of a government ban on live-streaming sales, impacting many in the e-commerce industry.
The pivot by Three Sheep Network to selling live-streaming courses, following a ban on live-streaming sales, highlights an adaptive business strategy within China's evolving digital economy. This move suggests a proactive response to regulatory shifts, aiming to leverage existing influencer capital and audience engagement for a new revenue stream. The agency's past issues with counterfeit goods indicate potential governance challenges, prompting scrutiny into its operational integrity and compliance mechanisms. As the digital landscape continues to be shaped by policy, businesses like Three Sheep Network will face ongoing pressure to balance commercial ambitions with regulatory requirements and consumer trust.
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