Cria do Mato Advertising Award Opens Submissions for 2026 Edition
The Rede Matogrossense de Comunicação (RMC) has opened registrations for the second edition of the Cria do Mato, an advertising creation award, for advertising markets in Mato Grosso and Mato Grosso do Sul. Submissions began on July 1st and will close on July 10th at 6 PM local time, exclusively through the official award website. This award recognizes outstanding advertising campaigns developed for RMC's media outlets, aiming to stimulate investment in creative, high-quality, and effective campaigns to strengthen the regional market.
Eligible works must have been displayed in specific locations including Cuiabá, Rondonópolis, Sinop, Tangará da Serra, Sorriso, Cáceres, Aragarças, Campo Grande, Dourados, and Corumbá, and first aired between July 1, 2025, and June 30, 2026. Agencies are to submit their entries based on their headquarters' region, competing in categories such as Performance, Brand, Governmental Bodies, Dealerships, and the "S" System, Spot, Jingle, and Digital. A registration fee of R$30 per entry will be allocated to the Advertising Agencies Unions (Sinapro) of Mato Grosso and Mato Grosso do Sul.
A University category is also available for Communication Social students majoring in Advertising and Propaganda from institutions in Mato Grosso or Mato Grosso do Sul. This year's theme, "Creating is more than generating," encourages reflection on artificial intelligence's role in daily life, positioning AI as a tool to enhance creative possibilities. The first edition in November 2025 showcased nearly 400 advertising pieces from 100 brands, evaluated by a jury of marketing and creative professionals.
This award highlights the growing regional focus within Brazil's advertising industry, encouraging local talent and investment. The inclusion of artificial intelligence as a theme in the university category signals an awareness of technological shifts impacting creative fields. By linking registration fees to regional unions, the RMC reinforces industry self-governance and development. The award's structure, differentiating entries based on agency headquarters, aims to foster balanced competition across different market sizes within the two states, promoting a more inclusive and robust regional advertising ecosystem.
AI-generated to prompt reflection — not editorial opinion, not advice, not a statement of fact. How this works.