Cria do Mato Advertising Award Submissions Extended to Monday, November 13th
The submission deadline for the second edition of the Cria do Mato, RMC Advertising Creation Award, has been extended to Monday, November 13th. Agencies and professionals from Mato Grosso and Mato Grosso do Sul can register their campaigns until 6 PM via the official award website. Promoted by Rede Matogrossense de Comunicação (RMC), the award celebrates outstanding advertising work developed for the group's media outlets across both states, aiming to highlight regional creativity, quality, and effectiveness. This year, participants must disclose if artificial intelligence was used in any stage of campaign creation. This information will be used solely to track AI adoption in the regional advertising market and will not affect evaluation or lead to disqualification. The awards ceremony is scheduled for November 6th in Campo Grande, Mato Grosso do Sul. Viviane Farias, RMC's advertising product manager, anticipates more competitive entries this year, noting that the integration of the Mato Grosso and Mato Grosso do Sul markets has led agencies to produce higher-quality materials to compete for the award, which also offers national visibility. The judging panel includes professionals from major centers, recognizing the creative talent in the region. Eligible works must have been displayed in specific cities, including Cuiabá, Rondonópolis, Sinop, Campo Grande, and Dourados, and aired between July 1, 2025, and June 30, 2026. Agencies register based on their headquarters, competing in categories like Performance, Brand, Government, and Digital, with specific regional categories for certain locations. A University category is open to Communication Social students in Mato Grosso or Mato Grosso do Sul, focusing on AI as a creative tool with the theme "Creating is more than generating." The first edition in November 2025 featured nearly 400 entries from 100 brands, with a registration fee of R$30 per entry benefiting advertising agency unions in both states.
The extension of the Cria do Mato award deadline, coupled with the explicit requirement to disclose AI usage in campaign creation, reflects the evolving landscape of advertising. This initiative by RMC demonstrates a forward-looking approach by not only recognizing creative output but also by actively mapping the integration of new technologies like AI within the regional advertising sector. By collecting this data without penalizing its use, RMC is fostering an environment that encourages experimentation and adaptation. This approach can provide valuable insights into the competitive dynamics and technological adoption rates, potentially influencing future strategic decisions for both agencies and media platforms in Mato Grosso and Mato Grosso do Sul, while also offering national visibility to regional talent.
AI-generated to prompt reflection — not editorial opinion, not advice, not a statement of fact. How this works.