Cria do Mato Award 2026 Submissions Close July 10
The submission period for the second annual Cria do Mato Award, organized by Rede Matogrossense de Comunicação (RMC), will close on July 10. This award celebrates advertising campaigns displayed across RMC's media platforms, bringing together advertising agencies, professionals, and students from Mato Grosso and Mato Grosso do Sul. Interested parties must submit their entries exclusively through the award's official website. The competition features nine categories, covering television, radio, digital platforms, institutional campaigns, brand strengthening, performance marketing, and regional market productions. A special category is also reserved for university students. This year marks the second edition of the award in its current format, unifying the advertising markets of both states. The awards ceremony is scheduled to take place in Campo Grande on November 6. A new addition this year is a field in the submission form to indicate the use of artificial intelligence (AI) in campaign creation. RMC states this information will not disqualify entries but will help jurors understand AI's role in advertising and facilitate balanced evaluations. The organization aims to track AI adoption within the industry. Viviane Farias, RMC's Advertising Products Manager, emphasized that AI is already part of advertising reality and the award seeks to understand its application. Winners will be announced at the November 6 ceremony, with special prizes, including national and international trips, for the winners of the Cria do Mato TV and Cria do Mato Rádio categories, continuing the tradition from the first edition.
The Cria do Mato Award's inclusion of an AI usage field in its submission process reflects a broader industry trend of acknowledging and integrating artificial intelligence into creative workflows. By seeking to understand how AI is being employed, RMC is positioning itself to adapt to evolving advertising technologies and juror evaluation needs. This approach allows for a more nuanced assessment of creative work, recognizing that AI can be a tool for efficiency and innovation. The award's focus on both traditional and digital media, alongside a specific category for students, suggests an effort to bridge generational and technological divides within the advertising sector, encouraging future professionals to engage thoughtfully with new tools while maintaining a critical perspective on their application and impact.
AI-generated to prompt reflection — not editorial opinion, not advice, not a statement of fact. How this works.