Dingdong Maicai Reports 68.5% Private Label Penetration by June 2026
Dingdong Maicai has released initial data following the upgrade of its Dingdong V5 brand. As of June 2026, the company achieved a private label penetration rate of 68.5%. Furthermore, private label products within the non-fresh category accounted for over 35% of the Gross Merchandise Volume (GMV). The Dingdong V5 offering comprises more than 200 Stock Keeping Units (SKUs). Despite maintaining the same scale, the GMV for Dingdong V5 experienced a significant year-over-year increase of 50%. This data reflects the performance and strategic focus on private label expansion for the online grocery platform.
Dingdong Maicai's strategic emphasis on private label expansion, evidenced by the projected 68.5% penetration rate by mid-2026, suggests a focus on enhancing gross margins and brand loyalty. The significant GMV growth in non-fresh private labels indicates successful diversification beyond core grocery offerings. This strategy aligns with broader e-commerce trends where private labels offer greater control over product quality, pricing, and supply chains, potentially leading to increased profitability and competitive differentiation in the long term. The company's ability to scale private label offerings while boosting GMV growth warrants monitoring as an indicator of operational efficiency and market acceptance.
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