Dongfang Zhenxuan Establishes New Company in Hefei
Dongfang Zhenxuan (Hefei) Network Technology Co., Ltd. has been established in Hefei, with Zhang Jian serving as the legal representative. The new company has a registered capital of 8 million yuan. Its business scope includes organizing cultural and artistic exchange activities, online cultural operations, performance brokerage, daily necessities sales, general merchandise sales, and online food sales. The company is wholly owned by Dongfang Youxuan (Beijing) Technology Co., Ltd., an affiliate of Dongfang Zhenxuan. Through equity penetration, Yu Minhong is identified as the actual controller of the company.
The establishment of Dongfang Zhenxuan's new subsidiary in Hefei signifies a strategic expansion into new regional markets, potentially to diversify its operational footprint and tap into local talent pools. This move aligns with broader trends of e-commerce platforms seeking to optimize logistics and customer engagement through localized entities. The inclusion of a broad business scope suggests a long-term vision that may extend beyond its current core offerings, anticipating future market demands and regulatory landscapes. This diversification strategy could enhance resilience against market fluctuations and regulatory shifts impacting the live-streaming e-commerce sector.
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