E-House China Launches "Real Estate ModuTong" AI Platform for Industry Adoption
On July 7th, Zhou Xin, Chairman and President of E-House (China) Enterprise Holdings Limited, unveiled the company's core strategic AI product, "Real Estate ModuTong - Enterprise Exclusive Large Model All-in-One Machine." This launch signifies E-House's subsidiary, Deep智联 (ShenDu ZhiLian), accelerating its AI product deployment. Less than two months prior, Deep智联 had introduced "E-House Xiaoxin," the world's first real estate agent intelligent agent operating on a commission-free model. Zhou Xin described "Real Estate ModuTong" as the first ready-to-use, integrated hardware and software AI application, featuring chips, APIs, enterprise data, knowledge, and a CoWork platform. The "Real Estate ModuTong" utilizes a three-layer architecture: a foundational industry large model layer for specialized training and alignment, an enterprise-exclusive enhancement layer for data integration and system connectivity (like CRM and ERP) while ensuring data privacy, and a CoWork AI work platform layer for multi-agent orchestration, memory, execution, and governance. This platform supports 16 core real estate business scenarios, including feasibility studies, market analysis, financial calculations, and property management. Deep智联 aims to address the pain points of generic AI models being insufficient for industry specifics and specialized models lacking maturity, enabling companies to immediately deploy their own AI capabilities. The service includes a dedicated Front-End Deployment Engineer (FDE) team to assist enterprises with AI integration and training, ensuring practical adoption. Major real estate firms like Huafa Properties, CR Land, and COFCO Property have already partnered with Deep智联 to explore AI integration. In addition to "Real Estate ModuTong," Deep智联 has launched four major products: CRIC 2025 AI Data Intelligent Agent, CoWork AI Work Platform, and GEO (Geospatial Cognitive Optimization). The company is also expanding into areas like senior living and rental markets, with extensive data collection on long-term rental apartments and senior care facilities. E-House believes the future of real estate AI lies in practical application, data, and long-term service capabilities, moving beyond initial concepts and hype.
AI adoption in the real estate sector is shifting from conceptualization to practical implementation, as exemplified by E-House China's "Real Estate ModuTong." The company's strategy emphasizes a comprehensive, integrated solution combining hardware and software, alongside dedicated on-site support, to overcome common adoption barriers. This approach highlights a market trend where specialized, industry-specific AI solutions are increasingly valued over generalized platforms. The focus on data integration, privacy, and enterprise-specific knowledge suggests a recognition of the unique data governance and operational needs within large organizations. By offering a tiered architecture and a robust support system, Deep智联 aims to de-risk AI investment for real estate firms, potentially accelerating digital transformation across the industry. The challenge ahead will be demonstrating tangible ROI and adapting these sophisticated AI tools to the cyclical and localized nature of the property market.
AI-generated to prompt reflection — not editorial opinion, not advice, not a statement of fact. How this works.