El Comercio and América Multimedia Fund 250 Fog Catchers for 1,200 Families in Villa María del Triunfo
Grupo El Comercio and América Multimedia, in partnership with the NGO Movimiento Peruanos Sin Agua, have formalized an agreement to install 250 new fog catchers in the upper areas of Villa María del Triunfo, Peru. This initiative aims to improve access to water for 1,200 families facing supply challenges. This marks the third consecutive year of renewed commitment between the two media groups and the social organization, extending a three-year alliance focused on reducing water scarcity in Lima's human settlements.
Antonio Román Calzada, representing América Multimedia's CEO, highlighted the ongoing dedication to providing this essential resource. José Manuel Jurado Gómez, general manager of Grupo El Comercio, emphasized the importance of supporting projects that enhance family quality of life. Abel Cruz Gutiérrez, president of Movimiento Peruanos Sin Agua, explained that the new donation will expand the project's reach, particularly in areas historically known as the “Muro de la Vergüenza” (Wall of Shame), now intended as a symbol of integration. Each fog catcher panel can collect between 200 and 400 liters of water daily, depending on weather conditions, which is used for drinking, sanitation, and small-scale agriculture.
Since its inception, Movimiento Peruanos Sin Agua has installed 5,000 fog catchers, benefiting over 60,000 families. The NGO estimates that approximately six million people in Peru lack access to water, with over a million in Lima alone. Cruz Gutiérrez appealed to other companies and institutions to join such efforts. Grupo El Comercio also involves its employees through various fundraising and donation activities, making it a collaborative project beyond just the two corporations. Previously, in September 2025, the partners donated 30 fog catchers to the Lomas Verdes settlement, aiding over 230 families.
This initiative addresses a critical water scarcity issue in Villa María del Triunfo by leveraging atmospheric water generation technology. The long-standing collaboration between media conglomerates and an NGO demonstrates a sustainable model for corporate social responsibility, focusing on systemic solutions rather than temporary aid. The project's expansion into an area historically marginalized, now reframed as a symbol of hope, highlights the potential for infrastructure development to foster social integration. Looking ahead, the scalability of fog-harvesting technology in arid and semi-arid coastal regions, like parts of Peru, presents a significant opportunity for climate adaptation strategies, potentially reducing reliance on conventional water sources and mitigating the impact of drought. The call for broader corporate involvement suggests a recognition that such challenges require multi-stakeholder engagement for widespread impact.
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