El Comercio to Host Free Board Game Sessions at FIL Lima 2026
Peruvian media company "El Comercio" will host free board game sessions featuring its new collection at the Lima International Book Fair (FIL Lima) in 2026. The event is a collaboration with the company Devir. Attendees will have the opportunity to try out the new board games at no cost. The announcement was made on Friday, July 24th. Further details on how to participate were provided in the original report.
This initiative by "El Comercio" and Devir leverages the FIL Lima platform to engage consumers with their board game products. By offering free trials, they aim to generate interest and potentially drive sales, tapping into the growing market for tabletop gaming. This strategy aligns with broader trends of experiential marketing, where brands create interactive opportunities to build customer loyalty and brand awareness. The partnership highlights the evolving business models for media companies, seeking diversified revenue streams beyond traditional publishing.
AI-generated to prompt reflection — not editorial opinion, not advice, not a statement of fact. How this works.