Farmer Antônia Moura Sells Homemade Eggs, Corn, and Hot Sauces at AgroBV 2026
Antônia Moura, a farmer from Boa Vista, is showcasing and selling her farm-fresh products, including free-range eggs, corn, cassava, apple bananas, beans, canjica, peppers, and artisanal hot sauces, at the AgroBV 2026 agricultural fair. The fair, held at the Centro de Difusão Tecnológica (CDT) in the Bom Intento rural area, is in its fifth edition and expects to attract 80,000 visitors and generate R$ 100 million in business, according to city hall estimates. Moura, who left city life in 2020 with her husband Antônio Pacheco to pursue family farming, cultivates over 10 types of crops on her property, Sítio Vitória, located in the Projeto de Assentamento Nova Amazônia. She emphasizes the natural quality and direct-from-farm origin of her goods, particularly highlighting her homemade malagueta and fish-eye pepper sauces, which are handcrafted on her property. Moura aims to leverage the fair's visibility to attract new customers and increase sales. Prices range from R$ 1 for a single ear of corn to R$ 30 for a dozen free-range eggs, with cassava at R$ 5 per kilo, apple bananas at R$ 8 per bunch, beans at R$ 20 per liter, 150-gram packages of peppers at R$ 5, canjica at R$ 5, and artisanal hot sauces at R$ 10. The AgroBV 2026 fair, which runs until Sunday, October 2nd, also features other family farmers, entrepreneurs, and companies, alongside machinery exhibits, cultivation demonstrations, a petting zoo, sunflower fields, a food court, and various programs. Free admission and shuttle bus services from the city center terminal are provided.
This event highlights the growing trend of direct-to-consumer sales for small-scale agricultural producers, leveraging local fairs for market access and brand building. The success of Antônia Moura's venture underscores the consumer demand for natural, artisanal products with clear provenance. As technology and AI continue to reshape supply chains, such direct models offer resilience and potentially higher margins for farmers, bypassing intermediaries. The AgroBV fair itself serves as a crucial ecosystem enabler, fostering community and economic exchange. Future agricultural policy could further support these models by investing in digital infrastructure for rural producers and promoting transparent labeling standards, empowering consumers and strengthening local food systems against broader market volatility.
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