Former Miss Acre World Crowned Rodeo Queen at Expoacre Juruá 2026
Cleiciana Bezerra, 24, a former Miss Acre World, was crowned the Rodeo Queen of Expoacre Juruá 2026 on Thursday, June 2nd, in Cruzeiro do Sul, Acre. The event, held at Arena do Juruá, marked the official opening of the rodeo program at the agricultural fair. Lis Carvalho was chosen as Rodeo Princess, and Thauane Vitória was named Rodeo Godmother. These three will represent Expoacre Juruá throughout the event, which concludes on Sunday, June 5th.
Bezerra, who previously won the Miss Acre Mundo 2025 title representing Cruzeiro do Sul, views beauty pageants as a way to promote Acrean culture and boost the state's visibility in national competitions. Five candidates competed in the final, evaluated on public speaking, posture, charisma, attire, and beauty after a selection process on June 20th. Bezerra received R$5,000 plus bonuses for her win, while Carvalho received R$3,000 and Vitória R$2,000, both with bonuses.
Bezerra emphasized her preparation, which involved significant weight loss and dedication, aiming to honor her rural roots and family. She highlighted the connection between family and the agricultural sector, using the state flag to symbolize unity. Princess Lis Carvalho also expressed gratitude, seeing her role as honoring her father's legacy and the agro-industry tradition, viewing the rodeo royalty as community ambassadors. This year's Expoacre Juruá, the 21st edition, features cultural attractions, exhibitions, and business opportunities, with an estimated R$50 million in business transactions, a 38.8% increase from R$36.6 million in 2024.
The selection of a former beauty pageant winner as Rodeo Queen at Expoacre Juruá highlights the intersection of cultural representation and economic promotion within regional agricultural fairs. While such events can foster community pride and provide platforms for local talent, they also reflect established aesthetic and social hierarchies. The significant prize money and emphasis on personal sacrifice by the winners underscore the competitive nature of these contests. Future iterations could explore broader community engagement models beyond traditional beauty contests to ensure more inclusive representation and to better reflect the diverse contributions to the agricultural sector.
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