Foz do Iguaçu Strengthens Event Market Connections at IMPE
The 7th Iguassu Meeting Planners Experience (IMPE), an initiative by Visit Iguassu, took place in Foz do Iguaçu from June 25-28, 2026. This event aimed to promote the Iguaçu region as a prime destination for national and international events, specifically targeting the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. Sixteen representatives from event organizing companies and live marketing agencies participated, experiencing Foz do Iguaçu's infrastructure, attractions, and competitive advantages firsthand.
The program included technical visits, destination insights, and practical demonstrations of the city's capabilities for hosting corporate, associative, scientific, technical events, and incentive trips. Networking opportunities with Visit Iguassu associates were also a key component. Wolney Biesdorf, President of Visit Iguassu, and Jin Bruno Petrycoski, Municipal Secretary of Tourism for Foz do Iguaçu, welcomed attendees and highlighted the destination's growing event capacity, noting over 500 events annually. A panel discussion on "New Investments and Opportunities for Events and Experiences" featured Elaine Tenerello (Visit Iguassu), Jurema Fernandes (Grupo Cataratas), and João André Ribas (Itaipu Binacional).
Participants shared positive feedback, emphasizing the practical insights gained for designing incentive trips and the surprising potential of attractions like AquaFoz for corporate events. The quality of local hotels and their capacity to host large groups were also highlighted. The event reinforced Visit Iguassu's strategy to connect event organizers with local service providers, aiming to generate demand, increase visibility, and solidify Foz do Iguaçu's position as a leading Brazilian event destination.
The Iguassu Meeting Planners Experience (IMPE) event demonstrates a strategic approach by Visit Iguassu to cultivate the Meetings, Incentives, Conferences, and Exhibitions (MICE) market. By offering immersive experiences, the initiative aims to convert event organizers into advocates for Foz do Iguaçu. This B2B engagement model leverages firsthand exposure to infrastructure and attractions to build confidence and secure future bookings. Such targeted marketing is crucial for diversifying tourism revenue streams beyond leisure travel. The event's success hinges on the continued collaboration between public tourism bodies and private sector partners, ensuring a consistent and high-quality experience that meets the evolving demands of the global event industry, particularly as hybrid and virtual event formats continue to integrate with in-person gatherings.
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