Innovative Bag-Chair Business in Brazil Generates R$30,000 Monthly Revenue

Vinícius Kirsh, an entrepreneur from Novo Hamburgo, Rio Grande do Sul, Brazil, has successfully transformed a personal quest for freedom and nature into a thriving business. He developed a unique bag that unfolds into a chair, blending practicality, comfort, and design for outdoor enthusiasts. Kirsh, who previously worked in insurance, was inspired by a similar product abroad and created his own version tailored to an outdoor lifestyle. With assistance from his father, who had experience in manufacturing backpacks and pet beds, the first prototype was quickly developed and refined. The product, named FORA (Brasil Criativo – Cadeira Bolsa), was ready for market within four months. Initial market testing at a local fair in Novo Hamburgo exceeded expectations, with all units sold and positive customer feedback validating the concept. The chair-bag is now sold exclusively online across Brazil for R$439, offering 11 different patterns and having sold over 3,500 units. The business also caters to corporate clients seeking custom versions for promotional events and gifts. In 2024, the company nearly underwent a sale, but a group of long-time friends became partners, bolstering management and preparing the brand for expansion. Future plans involve increasing B2B sales and introducing new products that align with the brand's core mission of providing creative, convenient solutions for enjoying outdoor moments.