Jockey Plaza Shopping Hosts Extensive Winter Vacation Activities for Children in Curitiba
Curitiba's Jockey Plaza Shopping is offering one of its most anticipated winter vacation attractions, the fifth edition of Neon Fun, now themed as Neon Fun Galaxy. This space-inspired attraction features immersive LED panels, illuminated structures, and interactive circuits designed for children and adolescents. Located in the Central Plaza, the 600 m² attraction spans multiple levels with slides, trampolines, suspended challenges, foam pits, a zip line, and illuminated circuits in a colorful environment, reaching 13 meters in height with thousands of LED lights. Michelle Cirqueira, Marketing Manager at Jockey Plaza Shopping, highlighted the event's tradition and the expansion of the circuit with the new space theme to enhance the playful and fun experience for families. In addition to Neon Fun Galaxy, the shopping center is hosting the Dinos Alive exhibition, featuring over 40 life-sized animated dinosaur replicas across 3,000 m². This immersive experience includes Jurassic-themed environments, ambient sounds, and robotic species, with notable replicas like the T-Rex and Velociraptor, some measuring up to 14 meters long and over five meters high. The exhibition also offers a virtual aquarium, educational content on prehistoric periods, themed photo spots, and a dedicated food court. Some attractions, like the VR experience, incur additional costs. The shopping center also provides permanent entertainment options, including Cinépolis cinemas, airsoft, go-karting, virtual reality games, and various amusement park attractions. Neon Fun Galaxy is open throughout July, with specific hours from Monday to Sunday, and tickets are priced at R$60 for 50 minutes. Children require a minimum height of 90 cm, and those under 120 cm need adult supervision, with the accompanying adult entering for free. Adults can also participate by purchasing a ticket, and persons with disabilities receive a 50% discount, with their accompanying person receiving complimentary entry.
The Jockey Plaza Shopping's extensive holiday programming, featuring Neon Fun Galaxy and Dinos Alive, exemplifies a strategic approach to driving foot traffic and consumer spending during school breaks. By offering large-scale, immersive attractions, the mall aims to capture a significant share of the family entertainment market, positioning itself as a destination beyond retail. The pricing structure, with tiered access and additional costs for premium experiences like VR, suggests a focus on maximizing revenue per visitor. The inclusion of discounts for persons with disabilities indicates an awareness of corporate social responsibility, though the free entry for accompanying adults on Neon Fun Galaxy, while a customer benefit, also serves to increase overall attendance and potential ancillary spending within the mall. This model highlights the evolving role of shopping centers as experiential hubs, leveraging entertainment to create sustained engagement in an increasingly competitive landscape.
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