Manaus Consumers to Spend Up to R$300 on Father's Day Gifts in 2026

Manaus retailers are anticipating a strong Father's Day in 2026, with a survey by the Amazonas Commerce Federation (Fecomércio-AM) indicating that 88% of consumers plan to purchase gifts. A significant majority, 61%, intend to spend between R$101 and R$300, while 26% plan to spend over R$300. Only 13% of consumers expect to spend R$100 or less. The study, which surveyed over 1,300 consumers across Manaus, also found that 53% will buy a gift for one person, while 47% will purchase gifts for two or more individuals, including fathers, husbands, fathers-in-law, and grandfathers. This indicates a strong consumer willingness to boost retail sales across various market segments. Furthermore, 32% of consumers plan to increase their spending compared to the previous year, aiming to buy better gifts, with 44% maintaining their spending levels and only 9% anticipating reduced expenses. Physical stores are favored by 45% of shoppers, but online research is crucial, as 50% use social media to compare prices before purchasing, highlighting the need for an integrated online and offline retail strategy. The most sought-after gifts are clothing, perfumes, cosmetics, and men's accessories, accounting for 64% of purchase intentions. Payment preferences lean towards immediate methods, with 72% opting for cash, PIX, or debit cards, which is expected to provide retailers with improved cash flow.