Miguel Falabella Lecture and Zeca Baleiro Show Headline Charity Event in Minas Gerais

The Inova Varejo event, taking place this Saturday, August 1st, in Pouso Alegre, Minas Gerais, will feature a lecture by actor, writer, and director Miguel Falabella and a performance by singer-songwriter Zeca Baleiro. Organized by Sindcomércio Vale do Sapucaí in collaboration with Sesc, Senac, and Sistema Fecomércio MG, the event aims to provide professional development and networking opportunities for commerce sector professionals. All proceeds from ticket sales, priced at R$30, will be donated to the Sesc Mesa Brasil program. This program is recognized as the largest private initiative in Latin America combating hunger and food waste, supporting numerous social institutions and individuals facing vulnerability. Falabella's talk, titled "Onde Estás, Felicidade?" (Where Are You, Happiness?), will explore themes of purpose, creativity, and human development. Zeca Baleiro's concert will conclude the evening as part of the Mesa Brasil Musical initiative. The organizers also emphasize that Inova Varejo seeks to foster regional development through the exchange of experiences and professional updates, building connections among business leaders, managers, employees, and other industry professionals. The event is scheduled to begin at 7 PM at Summit Hall.