Mingming Henmang Group Surpasses 30,000 Stores Nationwide
Mingming Henmang Group officially announced on July 21st that as of July 20, 2026, the total number of contracted stores under the group has exceeded 30,000. This milestone makes it the first casual food and beverage chain enterprise in China to reach the 30,000-store scale. The company has adhered to a long-term strategy of "opening good stores and opening more stores," achieving synchronized growth in scale and operational quality. In the full year of 2025, the group's Gross Merchandise Volume (GMV) reached 93.569 billion yuan, with an adjusted net profit of 2.692 billion yuan. Key performance indicators such as inventory turnover and the multi-store ownership rate among franchisees are reportedly leading the industry.
The rapid expansion of Mingming Henmang Group to over 30,000 stores highlights a significant trend in China's retail landscape, particularly within the convenience and fast-moving consumer goods sectors. This scale achievement, coupled with reported strong financial performance and operational efficiency metrics, suggests a successful franchise model and effective market penetration. However, sustaining such rapid growth raises questions about long-term brand consistency, supply chain resilience, and the potential for market saturation. Future success will likely depend on balancing aggressive expansion with robust quality control, franchisee support, and adapting to evolving consumer preferences in an increasingly competitive market. The company's strategic focus on "opening good stores and opening more stores" will be tested as it navigates the complexities of managing an extensive network and maintaining profitability across diverse regional markets.
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