Mother and daughter run Iporá pastry stall for 41 years, working nearly 24 hours on weekends.

For 41 years, mother Justina Vaz de Lima, 76, known as 'Loirão', and her daughter Elaine Cristina de Lima, 56, have operated a traditional pastry stall at the Feira Coberta in Iporá, Goiás. They arrive at 2 PM on Saturdays and work until noon on Sundays, serving customers, especially young people leaving late-night parties. In addition to the fair, they also prepare savory snacks for catered events like weddings and parties. Elaine describes their work as nearly 24 uninterrupted hours, with her mother preparing the dough and assembling the pastries, while she handles the finishing touches, production organization, and customer service. The menu features various pastries, including cheese, guariroba, and goiabada flavors, alongside other savory items, but the classic pastel remains the most popular. Elaine attributes their enduring success to the care and love put into each preparation, stating it's a secret that cannot be replicated. The business began over four decades ago out of financial necessity, evolving from a way to supplement family income into a beloved local tradition. The mother-daughter duo, who live together, have built a comfortable life from their earnings, with Elaine noting they have acquired a perfect home with amenities. Their stall has become a popular late-night gathering spot for local youth. Regular customers, like councilman Rangel Pimenta, praise their personalized service and friendly atmosphere, viewing them as community figures beyond just vendors.