New App Streamlines Experience for Participants at Entrepreneur Fair 2026
The Entrepreneur Fair 2026, set to take place from August 14-16 in São Luís, Brazil, is enhancing attendee experience through a new official mobile application. Developed by Sebrae Maranhão, the app aims to make the event more organized, personalized, and interactive for all participants. It consolidates essential information, services, and tools into a single, user-friendly platform accessible on both iOS and Android devices.
The application allows attendees to view the full event schedule, create a personalized agenda, mark favorite activities, and receive real-time notifications. It also features an interactive map of the venue, the Multicenter Negócios e Eventos, and facilitates networking opportunities among entrepreneurs. A key feature is the personalized content filter, which, based on a participant's business stage (Start, Manage, or Expand), suggests the most relevant lectures and workshops.
Architect Letície Ayres, a client of Sebrae's Delas program, has already used the app to plan her participation, highlighting its utility in organizing her schedule and identifying valuable learning and networking opportunities. Alcides Barbosa Junior, Marketing Manager at Sebrae Maranhão, emphasized that the app serves as a central connection point for all event activities. Marina Lavareda, Coordinator of the Fair and Manager of Customer Service at Sebrae Maranhão, noted that the app allows visitors to maximize their engagement with the event's offerings, from accessing information to fostering connections and exchanging experiences.
The integration of a dedicated mobile application for the Entrepreneur Fair 2026 signifies a strategic shift towards leveraging digital platforms to enhance user engagement and event efficiency. By offering personalized scheduling, interactive maps, and real-time updates, the app addresses the growing demand for curated experiences in large-scale events. This approach not only streamlines information delivery but also empowers attendees to navigate the event according to their specific needs and business objectives. Looking ahead, such digital integration will likely become a standard expectation, pushing event organizers to continuously innovate in data utilization and user interface design to foster deeper connections and measurable outcomes for participants in the evolving digital landscape.
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