Nova Friburgo Lingerie Companies Showcase at Colombiamoda 2026
Five lingerie and apparel companies from Nova Friburgo, a city in the Serrana Region of Rio de Janeiro, are participating in Colombiamoda 2026, Latin America's largest fashion trade fair. The event, held in Medellín, Colombia, is expected to attract over 70,000 visitors. This marks the first collective international participation for the garment sector from the Serrana Region in such a specialized fair. The participating companies are Bree Intimates, Clube FTS, CVL Moda, Oui Fitness, and Lucitex.
The initiative is a joint effort by Firjan International, the Union of the Apparel Industry of Nova Friburgo and Region (SindVest), and the Brazilian Association of Textile and Apparel Industry (Abit). Giorgio Rossi, manager of Firjan International, highlighted Colombiamoda's significance as a benchmark in the Latin American and international markets for showcasing global collections and trends. Luiz Césio Caetano, president of Firjan, stated that the program aims to expand the region's companies' international presence, particularly in light of evolving foreign trade dynamics and tariffs imposed by the United States, a traditional partner for the sector.
Gustavo Moraes, president of SindVest, noted that this participation is a continuation of the SindExporta Capacity Building Program, designed to equip companies for global markets. This program, a collaboration between SindVest, Firjan, Sebrae, Abit, and ApexBrasil, aims to prepare businesses for export and increase the visibility of Brazilian brands in Latin American markets. Laura Restrepo, commercial manager at Inexmoda and fair organizer, anticipates exceeding previous records, with projections of over 70,000 attendees, including at least 17,000 qualified buyers, over the three-day event.
This collective international trade mission aims to bolster the export capabilities of Nova Friburgo's apparel sector, a strategic move given shifting global trade landscapes and potential market access challenges. By leveraging established trade fairs like Colombiamoda, Brazilian companies can gain exposure to new markets and buyers, fostering diversification beyond traditional trading partners. The initiative highlights a systemic effort to enhance competitiveness through organized support programs, addressing the complexities of international commerce. Such coordinated strategies are crucial for small and medium-sized enterprises to navigate global supply chains and market demands effectively in the coming decade, particularly as digital platforms and regional trade blocs continue to reshape the industry.
AI-generated to prompt reflection — not editorial opinion, not advice, not a statement of fact. How this works.