Parque Unipraias Offers Half-Price Cable Car Tickets for Local Residents in August
Parque Unipraias, a major tourist attraction in Balneário Camboriú, Santa Catarina, is celebrating its anniversary with a special promotion for local residents throughout August. On all Sundays of the month (August 2, 9, 16, 23, and 30), residents from Balneário Camboriú, Camboriú, Brusque, Itajaí, Itapema, Navegantes, and São José can purchase cable car tickets at half price, reduced from R$ 80 to R$ 40. Each resident can bring up to three accompanying guests, meaning a total of four people can benefit from the discount per household. To qualify, attendees must present an updated proof of residence and a document with their CPF at the park's ticket office. The accompanying guests must be present when the tickets are collected. This offer is exclusively for the adult cable car ticket and does not include additional attractions such as Youhooo!, ZipRider, Fantástica Floresta, and Super Gyro Tower. The promotion aims to encourage local visits during the off-peak season and foster a closer connection between residents and this significant coastal tourism asset. Inaugurated in 1999, Parque Unipraias was the world's first cable car park to connect two beaches, linking Barra Sul and Praia de Laranjeiras via three stations. The park offers panoramic views of Balneário Camboriú, its coastline, and preserved Atlantic Forest, featuring dozens of cable car cabins and operating year-round. The Mata Atlântica station also hosts adventure and nature-focused attractions.
This promotion by Parque Unipraias strategically leverages pricing to stimulate off-season demand and cultivate local patronage. By offering a significant discount to residents of specific municipalities, the park aims to mitigate the economic impact of lower tourist volumes during August. This approach acknowledges the importance of community engagement for sustained success, particularly for attractions reliant on seasonal visitor flows. The initiative also highlights a common business model in tourism: using localized incentives to build brand loyalty and ensure consistent revenue streams, thereby reducing reliance on peak season tourism and potentially enhancing operational stability throughout the year.
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