Prime Video Secures Exclusive Rights for Wednesday NHL Games in Canada
Amazon's Prime Video has announced it will become the exclusive broadcaster of Wednesday night national NHL regular-season games across Canada. This new deal, which begins next season, includes broadcasts in both English and French. The agreement is a 12-year sub-licensing arrangement with Rogers Communications Inc. This move signifies a significant shift in sports broadcasting rights within Canada, bringing NHL hockey to a streaming platform for a dedicated weekly slot.
This sub-licensing agreement between Rogers and Amazon's Prime Video represents a strategic shift in sports media distribution, moving exclusive national broadcast rights for a key NHL slot to a streaming service. This reflects broader industry trends where major sports leagues are diversifying their broadcast partners to include digital platforms, potentially reaching new audiences and generating additional revenue streams. The 12-year term suggests a long-term commitment to this model, indicating an expectation of sustained viewership and subscriber engagement for live sports content on streaming services. This arrangement could influence future media rights negotiations for other sports properties, as both broadcasters and rights holders evaluate the effectiveness of streaming-first strategies.
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