Rafaela Pimenta: The Brazilian businesswoman who became football's first female 'super-agent'

Rafaela Pimenta, a 53-year-old Brazilian businesswoman, has emerged as a prominent figure in the male-dominated world of football, becoming the first woman to achieve the status of a 'super-agent'. She is recognized for her role as the agent for Norwegian football star Erling Haaland, who is set to play against Brazil. Pimenta is also featured in Forbes' "50 Over 50" list for 2026, an honor shared with figures like actress Penélope Cruz. Her agency, Tatica, based in Monaco, manages a high-profile clientele, including Haaland and 17-year-old Mexican talent Gilberto Mora. Pimenta has been instrumental in major football negotiations, including Haaland's transfer to Manchester City in 2022 and his contract extension until 2034. Despite her success, she emphasizes the constant need to prove her worth, stating, "You are as good as your last transfer window." Her journey into football began unexpectedly when, as a teacher in Brazil, she used football contracts as a teaching tool to engage students. This led to her involvement in negotiations and eventually a career in player representation. Pimenta initially collaborated with the renowned agent Mino Raiola, but she forged her own path, building a reputation for her independent approach and willingness to challenge convention. She recounts instances of gender bias, including being mistaken for a prostitute and facing condescending remarks, but remains determined to pave the way for future generations of women in the sport. Pimenta also dedicates time to teaching in UEFA-organized courses for agents.