Santa Catarina's Top Delivery Pizza Flavors Revealed by iFood Study
On Pizza Day, a study by iFood Tendências highlights Santa Catarina's significant appetite for pizza delivery, placing the state fifth nationally in order volume. In the first half of 2026, residents of Santa Catarina placed 2.3 million orders through the app. The most popular flavor statewide is calabresa, followed by Margherita, chicken with creamy requeijão, chocolate, and pepperoni. Pepperoni is notably popular in Santa Catarina and Rio Grande do Sul, being one of the top five requested flavors in both states. Over 94% of pizza orders occur during dinner, with more than 60% of the volume concentrated on weekends, particularly Saturdays.
Further data from the Associação Pizzarias Unidas do Brasil (Apubra) indicates that Santa Catarina hosts 2,690 specialized pizzerias, representing 6.67% of the Brazilian market. The state also accounts for 34.1% of all pizzerias in the Southern region, ranking second in the region. In 2026, the state's pizzerias were projected to produce approximately 185,610 pizzas daily, totaling over 67.7 million pizzas annually.
This iFood study provides granular data on consumer preferences and market penetration for pizza delivery in Santa Catarina. The concentration of orders during dinner and weekends suggests a strong correlation between pizza consumption and leisure/social activities. The significant presence of pizzerias and high production volumes indicate a mature and competitive market. The distinct regional popularity of pepperoni highlights localized taste preferences within Brazil's broader culinary landscape. Understanding these demand patterns and regional variations is crucial for businesses seeking to optimize supply chains, marketing strategies, and product development in the evolving food delivery sector, especially as AI-driven personalization becomes more prevalent.
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