Senior Entrepreneurship Booms in Maranhão, Brazil, Fueled by Experience and New Projects

Entrepreneurship among individuals over 60 is on the rise in Brazil, particularly in the state of Maranhão. This trend is driven by increased life expectancy, evolving labor market dynamics, and a desire to remain active and pursue personal projects. Many seniors are starting businesses not solely out of financial necessity, but also to capitalize on market opportunities and, in some cases, develop sustainable ventures. In Maranhão, federal and statistical data indicate that 40,774 individuals aged 60 to 68 are formal business partners, with 88% operating small businesses. Of these, 61.8% are men and 38.2% are women. Nationally, the Global Entrepreneurship Monitor (GEM) 2025 survey, in partnership with Sebrae, shows a growing number of entrepreneurs aged 65 to 74. Approximately 63% of these individuals started businesses due to identified market opportunities, while just over 32% did so out of necessity. Brazil currently has about 4.5 million entrepreneurs over 60, a figure that has grown by nearly 60% in the last decade. These senior entrepreneurs leverage their professional experience, extensive networks, technical knowledge, and market insight. However, challenges persist, including age-related prejudice, the need to adapt to new technologies, and continuous professional development, though their experience and maturity are seen as significant competitive advantages. Nizia Loubet exemplifies this movement, having transitioned to sustainable crafts after a career in aviation. Her business, Pikena Biojoias e Presentes, uses recycled materials like bicycle inner tubes and PET bottle caps to create bio-jewelry and accessories, contributing to environmental sustainability. She actively seeks opportunities, engages with customers, and promotes recycling. Loubet emphasizes continuous learning, collaboration, and the value of recycling. She views entrepreneurship as a path to personal and professional growth, finding fulfillment in being productive, contributing to the environment, and interacting with others. She reports positive reception in the entrepreneurial community, regardless of age. The upcoming Feira do Empreendedor 2026 in São Luís, from August 14-16, will feature 'Futuridade' on August 16, an initiative dedicated to entrepreneurship in maturity. This event will host discussions, training, and networking opportunities for senior entrepreneurs, featuring specialists and 30 exhibitors from diverse backgrounds, including women, LGBTQIA+ individuals, indigenous peoples, and quilombolas. Organizers believe that initiatives like Futuridade can foster economic development and inclusion, transforming age from a limitation into a competitive asset.