Shanghai Issues Guidelines for Outdoor Advertising, Mandating AI-Generated Content Labeling
Shanghai has released new guidelines for outdoor advertising content compliance, addressing issues such as prominent attention-grabbing text paired with small-print disclaimers. The "Compliance Guidelines for Outdoor Advertising Content in Shanghai" were formulated by the Shanghai Administration for Market Regulation.
The guidelines stipulate that all cautionary language must be truthful, clear, and conspicuous. Crucial transaction terms and restrictive information must be presented completely and accurately. The use of terms like "first," "original," "best," and "leading," as well as advertising citations, is now regulated to prevent misleading practices, such as the "bait-and-switch" citation method.
Furthermore, the guidelines specifically address the use of artificial intelligence (AI). When AI-generated or synthetic content is employed for advertising, advertisers are legally required to fulfill their identification obligations, ensuring transparency about the nature of the content.
Shanghai's new advertising guidelines reflect a proactive approach to integrating emerging technologies like AI into established regulatory frameworks. By mandating clear labeling for AI-generated content, the city aims to uphold consumer trust and prevent potential deception, a critical concern as synthetic media becomes more sophisticated. This move signals a broader trend towards adapting legal and ethical standards to the rapidly evolving digital landscape, balancing innovation with the need for transparency and accountability in public communications. The focus on clear, truthful language and regulated superlatives also underscores a continued commitment to combating deceptive marketing practices, irrespective of the content's origin.
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