Sicoob Credisul's "Cooperar Corre em Nossas Veias" Campaign Boosts Blood Donations
Sicoob Credisul has successfully mobilized blood donors through its "Cooperar Corre em Nossas Veias" (Cooperation Runs in Our Veins) campaign, now in its sixth year. This initiative, conducted in partnership with blood centers across Rondônia, Mato Grosso, and Acre, aims to encourage blood donation and bolster blood bank supplies. In 2026, the campaign expanded its reach, intensifying efforts in the week leading up to World Blood Donor Day on June 14th. The drive brought together employees, members, and the wider community to support this vital cause.
Activities took place in eight locations: Porto Velho (RO), Vilhena (RO), Rio Branco (AC), Cuiabá (MT), Cáceres (MT), Tangará da Serra (MT), Sinop (MT), and Cruzeiro do Sul (AC). In Vilhena, the Rondônia Hematology and Hemotherapy Foundation (Fhemeron) set up collection facilities at the Sicoob Credisul Training Center, enhancing accessibility for volunteers. By July, the campaign had collected 237 units of blood, with the potential to help approximately 948 individuals, as each donation can save up to four lives.
Beyond reinforcing blood bank inventories, the campaign fosters connections among members, employees, partners, and healthcare institutions around a shared community interest. Sicoob Credisul CEO Vilmar Saúgo emphasized that the initiative embodies the cooperative principle of community interest, uniting people to save lives. Michele Toledo, director of Fhemeron in Vilhena, highlighted the critical role of such partnerships in maintaining blood supplies and raising public awareness about the ongoing need for regular donations.
This initiative effectively leverages the cooperative model's inherent community focus to address a critical public health need. By integrating corporate social responsibility with its core principles, Sicoob Credisul not only strengthens its brand image but also contributes tangibly to healthcare infrastructure. The campaign's success underscores the potential for financial institutions to act as catalysts for social good, mobilizing diverse stakeholders towards collective well-being. Future iterations could explore digital platforms to further expand reach and streamline donor engagement, potentially optimizing resource allocation and impact measurement in an increasingly interconnected world.
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