South African Brand Old School Contrasts with Local Manufacturing Trend
While many South African clothing retailers are actively increasing their local production, a newer brand named Old School appears to be manufacturing its garments primarily offshore. The brand, which reportedly has designs originating from Stellenbosch, South Africa, is having its products made in India. This approach stands in contrast to the broader industry movement within South Africa aimed at bolstering domestic manufacturing capabilities. The trend towards local production is seen as a positive development for the South African economy, potentially creating jobs and supporting local industries. Old School's strategy of offshore manufacturing, particularly in India, raises questions about its alignment with national economic objectives and the growing consumer demand for locally sourced goods.
The emergence of brands like Old School, which design locally but manufacture internationally, highlights a tension between creative origins and production economics. While South Africa is encouraging domestic manufacturing, global supply chains offer cost advantages that can be attractive to new businesses. This situation presents a trade-off for consumers and policymakers: supporting local jobs versus accessing potentially more affordable goods. Future market dynamics may see increased scrutiny on the 'local' claims of brands, pushing for greater transparency in their supply chains and potentially incentivizing a shift back towards domestic production through policy or consumer preference.
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