Thereza Marques, Journalism Student and Former Miss, Competies for Queen of Barretos Rodeo 2026
Thereza Marques, a 25-year-old journalism student and model from Barretos, São Paulo, is a finalist in the Queen of Barretos Rodeo 2026 competition. Her passion for the rodeo began in childhood, with family visits to the rodeo grounds and events. This deep connection to the culture inspired her to participate in the competition again after her initial attempt in 2022. Marques views the Barretos Rodeo as a significant event, having previously won Miss Barretos and Miss São Paulo titles, and sees this competition as a chance to fulfill her dream of representing her hometown at Latin America's largest rodeo festival. The final selection will take place on Friday, August 17th, decided by a jury among ten finalists. Marques expressed that the country music culture represents her roots and embodies values of hard work, humility, and unity, serving as a legacy passed down through generations. She particularly admires the duo Tião Carreiro & Pardinho, whose music was a constant presence during her childhood family gatherings. Her favorite rodeo event is the three-barrel race, celebrating the strength and authenticity of its predominantly female participants. Marques believes a Queen should possess assertive communication, elegance, and humility to effectively represent the festival and welcome attendees. If crowned, she aims to inspire resilience and encourage young women to pursue their dreams with discipline and perseverance, emphasizing that persistence overcomes talent in achieving goals.
The Queen of Barretos Rodeo competition highlights the intersection of local cultural traditions with modern media platforms like g1, which profiles contestants. This event serves as a cultural touchstone, celebrating heritage while providing a platform for personal aspiration and brand building. The emphasis on values such as humility, resilience, and communication suggests a focus on leadership qualities deemed suitable for representing a major cultural festival. In the context of evolving gender roles and public platforms, such competitions can offer opportunities for women to engage in public life and advocacy, while also prompting reflection on the criteria for representation and the potential for traditional beauty pageants to adapt to contemporary societal expectations and technological advancements.
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