Toni Garrido to Perform in Bauru and Presidente Prudente This July
Toni Garrido, the lead singer of the band Cidade Negra, is scheduled to perform in two cities in the interior of São Paulo during July. His tour, named "Baile Free," will feature a diverse musical repertoire blending rock, reggae, pop, soul, and electronic beats. The first performance will be in Bauru on Wednesday, July 22nd, at 8 PM in the Sesc Gymnasium. This show will include hits from his career with Cidade Negra, such as "Girassol," "A Estrada," and "O Erê," alongside reinterpretations of Brazilian classics like "Lilás." Online ticket sales for the Bauru show begin Tuesday, July 14th, at 5 PM exclusively through the Credencial Sesc SP app, with in-person sales starting Wednesday, July 15th, at 5 PM. Ticket prices are R$ 18 for Credencial Plena Sesc members, R$ 30 for students, teachers, and seniors (half-price), and R$ 60 for the general public (full price). Following this, Garrido will travel to Presidente Prudente to perform at the opening of the Sesc Thermas do Rock festival on Friday, July 24th. This 16th edition of the festival runs until July 26th and includes workshops, activities, and DJ sets. The repertoire in Presidente Prudente will consist of his original songs and popular national pop-rock hits from the 1990s and 2000s. Tickets for the festival are available via the Credencial Sesc SP app, the Sesc website, and in person at the Sesc Presidente Prudente Relationship Center, with prices mirroring those in Bauru: R$ 18 (Sesc full credential), R$ 30 (half-price), and R$ 60 (full price).
This event highlights the continued engagement of established Brazilian artists with regional cultural institutions like Sesc, offering accessible live music experiences. The tiered ticketing structure demonstrates a strategy to balance revenue generation with community outreach and affordability for various demographic groups. The dual performances in Bauru and Presidente Prudente suggest a decentralized approach to cultural programming, aiming to reach audiences beyond major metropolitan centers and potentially fostering local economic activity through tourism and event-related spending. The inclusion of both career-spanning hits and reinterpretations indicates an effort to connect with different generations of fans while maintaining artistic relevance.
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