TV TEM Series Explores Brazilian Folklore Beyond the Stage in Olímpia
TV TEM is launching a special series titled 'Fefol: além do palco' (Fefol: Beyond the Stage) to showcase the rich history, traditions, and behind-the-scenes aspects of the Olímpia Folklore Festival (Fefol). Known nationally for its water parks, Olímpia, São Paulo, is also recognized as the National Capital of Folklore. The upcoming 62nd edition of the festival, starting August 1st, will be one of the largest of its kind in Brazil, featuring over 70 folklore and para-folklore groups, approximately 2,800 artists, more than 130 performances, and representatives from 21 Brazilian states. The state of Rio de Janeiro will be honored this year. The series, airing on TEM Notícias 1ª Edição from July 27th to August 1st, 2026, aims to demonstrate that folklore extends far beyond stage performances. Complementing the TV coverage, g1 is publishing an accompanying mini-series of exclusive reports offering unique stories, curiosities, and behind-the-scenes insights into the festival. Over two weeks of production, the TV TEM team traveled to Olímpia and Rio de Janeiro to capture stories of individuals preserving Brazilian popular traditions, explore the festival's legacy, highlight its economic impact on the local community, and illustrate how folklore is woven into daily life. The series will also feature individuals who have contributed to the festival for decades, document preparations for the current edition, and emphasize the cultural diversity represented by participating groups from across the country.
This initiative by TV TEM and g1 highlights the cultural significance of Brazil's folklore and its economic impact, particularly in Olímpia. By extending coverage beyond the festival's main events, the media aims to deepen public engagement and appreciation for these traditions. The focus on daily life integration and long-term legacy suggests an effort to position folklore not as a static relic, but as a dynamic element of Brazilian identity. This approach can foster greater cultural preservation and potentially attract increased tourism and investment, reinforcing Olímpia's status as the National Capital of Folklore. The series' multi-platform strategy, combining television and online reporting, effectively broadens reach and caters to diverse audience consumption habits, a critical factor in maintaining cultural relevance in the digital age.
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