Vietnamese SMEs Digitizing Superficially, Experts Say
Small and medium-sized enterprises (SMEs) in Vietnam are only engaging in the superficial aspects of digital transformation, according to experts. Instead of deep integration of digital technologies, these businesses are primarily utilizing platforms like Facebook, Zalo, and TikTok. Their digital efforts are largely focused on direct sales activities such as live-streaming and e-commerce. This approach suggests a limited understanding or adoption of comprehensive digital strategies. The reliance on social media for immediate sales transactions highlights a focus on short-term gains rather than long-term structural changes. Experts indicate that this 'tip of the iceberg' approach to digitalization may hinder sustainable growth and competitiveness.
The observed digital transformation among Vietnamese SMEs appears to prioritize immediate sales channels over foundational digital integration. This strategy, while potentially offering quick revenue, may create dependencies on third-party platforms and limit scalability. Future competitiveness in the digital economy will likely depend on SMEs developing robust digital infrastructures, data analytics capabilities, and integrated customer relationship management systems. A deeper digital shift, moving beyond social media sales, is essential for long-term resilience and innovation in an increasingly digitized global market.
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